First, let’s highlight the key point: starting now, all toy sellers on Amazon must immediately provide “external certification certificates” – and this isn’t a one-time requirement; it needs to be renewed annually. Don’t waste time scrambling for random testing organizations, either. Amazon has already selected 30 approved laboratories, so going directly to these labs will save you a lot of trouble and prevent situations where your certification ends up being unrecognized by the platform.
You might be wondering: “Does this strict requirement apply to all toy sellers equally?” Here’s an important detail to note – Amazon mentioned that it will impose relatively more flexible regulatory requirements on “reliable manufacturers.” However, Amazon has not yet clarified the specific criteria for “reliability.” For example, will it be based on how many years you’ve operated your store, whether you’ve had safety complaints, or your product sampling pass rate? No detailed rules have been released yet. But this isn’t a bad thing – it at least shows Amazon isn’t taking a “one-size-fits-all” approach. Instead, it wants to give high-quality sellers more leeway and encourage everyone to improve product quality control.
Looking ahead, this new rule isn’t limited to toys. The announcement also states that the program may expand to electric mobility devices and other high-risk product categories in the future. In essence, Amazon’s goal here is to raise the bar for product safety on its platform. When parents buy toys for their children, safety is their top concern; when consumers buy electric scooters or balance bikes, they also worry about potential quality hazards.
By strengthening safety checks, the platform not only gives consumers greater peace of mind but also helps sellers reduce subsequent returns and complaints. In the long run, this will actually help businesses build a stronger store reputation – it’s a true win-win situation.
Finally, here’s a practical tip for toy sellers: check your existing certification documents right away. If you haven’t obtained the required certification yet, don’t hesitate – prioritize choosing from Amazon’s list of 30 approved laboratories. Don’t wait until it affects your store operations to act. Additionally, keep a close eye on Amazon’s announcements. Once the specific criteria for “reliable manufacturers” are released, you can adjust your strategies promptly to keep up with developments.
That’s all for today’s update! If you have friends who run toy e-commerce businesses, feel free to forward this to them as a heads-up. Follow me, and next time there are new e-commerce policy breakdowns, we’ll dive deeper into them!
