On August 20, 2025, Amazon released new peak season logistics policies to prepare for Black Friday and Cyber Monday. Peak season delivery fees will be implemented from October 15, 2025 to January 14, 2026, with the rates for the US and Canada stations remaining the same as in 2024.
Sellers need to pay attention to the warehouse entry deadline and are advised to complete stock preparation between August and September. The “delivery window” for cross-border shipments has been uniformly shortened to 7 days, and shipments with accurately filled-in information will receive priority processing.
Amazon recommends the AWD storage solution, whose peak season storage fees are 80% lower than those of FBA, with no storage capacity restrictions. Additionally, the automatic replenishment function allows for extra discounts.
In terms of logistics, AGL and Amazon SEND provide first-mile transportation solutions. AGL’s Amazon Priority Warehousing (AMP) program can waive FBA warehouse entry configuration service fees. Sellers can use the “Storage Cost-Saving Calculator” to compare the cost differences between FBA and AWD and optimize their peak season logistics strategies.
Question 1: Regarding peak season stock preparation, what specific guidelines has Amazon provided to sellers regarding shipment processing and warehouse entry timing?
Answer: For shipment processing, the “delivery window” for cross-border shipments has been uniformly shortened to 7 days, and those with accurately filled-in information will receive priority processing. For warehouse entry timing, sellers are advised to complete stock preparation between August and September and need to pay attention to the warehouse entry deadlines for each station.
Question 2: What are the prominent advantages of Amazon’s recommended AWD storage solution, and what logistics solutions are provided to support peak season transportation?
Answer: The prominent advantages of the AWD storage solution include peak season storage fees being 80% lower than those of FBA, no storage capacity restrictions, and extra discounts available with the automatic replenishment function. The provided logistics solutions are AGL and Amazon SEND (first-mile transportation), among which AGL’s Amazon Priority Warehousing (AMP) program can waive FBA warehouse entry configuration service fees.
