Amazon’s Rufus New Tab Goes Live, May Significantly Impact Conversion Rates
July 9 news, Amazon has recently launched the “Smart Summary Tag” generated by the AI algorithm Rufus. This tag is displayed in a prominent position in the search results on both mobile and web ends.
For example, a pair of headphones displays“Praised for noise cancellation”
It is not manually edited by sellers, so it is directly related to the product’s conversion rate.
Products with this tag can shorten the buyer’s conversion process, which may enhance customers’ trust and increase the exposure of natural traffic.
Behind this change is the collaboration between Rufus and the COSMO algorithm: COSMO is responsible for understanding the user’s deep intentions, while Rufus extracts key information from the Listing to generate tags, thus subverting the traditional keyword matching logic and requiring the Listing content to adapt to the AI’s understanding.
This innovation marks Amazon’s entry into the operation era of “user intent + AI semantics”, and sellers need to adjust their strategies to compete for traffic dividends.
