Core Policy Details
On October 10, Amazon officially announced a shipping fee waiver for all sellers on its Brazil site. The benefit runs from September 30 to December 3—and it applies to both long-time registered sellers and newly onboarding ones.
Clarification on Waiver Scope
The waived fees are clearly defined: they include shipping fees, storage fees, and pickup fees. However, inventory removal fees and long-term storage fees are NOT covered—sellers need to keep this in mind to avoid misunderstandings.
Why Amazon Launched This Waiver Now
The logic behind the timing is straightforward: it’s targeted at the peak year-end shopping season. Brazil typically sees major promotional events like Black Friday and Christmas at the end of the year—periods when buyers are eager to shop, and sellers are focused on boosting sales.
But peak seasons often bring higher shipping and storage costs, which can hold many sellers back due to cost pressures. This waiver directly addresses that pain point.
What This Means for Sellers
For sellers, the benefits are tangible:
- First, waiving three key fees cuts operational costs significantly. This is especially helpful for small and medium-sized sellers, as it eases cash flow pressure.
- Second, lower costs give sellers more flexibility in pricing. They can either offer competitive prices to attract buyers or retain more profit margins—whichever fits their strategy.
- Third, since the waiver covers shipping and storage, it encourages more sellers to use Amazon’s official logistics system. This standardizes delivery processes, improves overall efficiency, and enhances the buyer experience (a top priority for shoppers during peak seasons, who care most about “how quickly they can receive their orders”).
A Win-Win for Amazon Too
This move is a win-win for the platform as well:
- For existing sellers, it strengthens their confidence to participate in year-end promotions, preventing them from dropping out due to high costs.
- For new sellers, it acts as an “onboarding incentive,” attracting more businesses to join Amazon Brazil and expanding the platform’s product variety.
Ultimately, this creates a virtuous cycle: seller cost reduction → better product competitiveness → more buyer purchases → platform growth. As sellers’ products become more appealing and buyers are willing to spend, Amazon’s overall sales and user loyalty will rise.
A Tip for Sellers
While enjoying the benefit, sellers should not overlook inventory management. Since long-term storage fees are not waived, overstocking can lead to unnecessary costs. For peak-season stock preparation, sellers should align their plans with sales forecasts to make the most of this perk.
Final Takeaway
Amazon Brazil’s fee waiver is more than just a “peak-season support” for sellers—it’s also part of the platform’s strategy to capture market share during the year-end shopping rush. Going forward, it will be worth watching whether this policy drives higher sales for Amazon Brazil’s year-end promotions, as well as real feedback from sellers.
