News as of July 23, 2025: During the 2025 Prime Day, the order delivery volume of Amazon in Brazil increased nearly five times compared with that in 2024, hitting a new historical high, which reflects the active participation of local consumers in e-commerce promotional activities.
This growth is attributed to the continuous optimization of the platform’s logistics network and the expansion of Prime membership services.
Amazon Brazil stated that it will continue to increase local investment to meet the growing market demand and improve user experience and delivery efficiency.
Question: What was the performance of Amazon’s orders in Brazil during the 2025 Prime Day?
Answer: The order delivery volume increased nearly five times compared with that in 2024, hitting a new historical high, which reflects the active participation of local consumers in e-commerce promotional activities.
Question: What are the reasons for the significant growth in Amazon Brazil’s order volume during the 2025 Prime Day?
Answer: It is mainly attributed to the continuous optimization of the platform’s logistics network and the expansion of Prime membership services.
Question: What are Amazon Brazil’s follow-up plans in response to the growth in order volume and market demand?
Answer: It will continue to increase local investment to meet the rapidly growing market demand and further improve user experience and delivery efficiency.
Incremental Opportunities in Brazil’s E-Commerce Market
The “nearly five-fold growth” and “new historical high” in order volume directly reflect Brazilian consumers’ enthusiasm for participating in e-commerce promotions, indicating that the local e-commerce market is still penetrating rapidly:
Brands or distributors of categories suitable for e-commerce sales (such as home products, 3C products, and FMCG) may consider increasing their layout in Brazil and reaching users through platforms like Amazon.
The demand for e-commerce supporting services (such as local payment solutions, e-commerce marketing and promotion, and cross-border supply chain support) may grow simultaneously, and relevant enterprises can expand their businesses in a targeted manner.
