1. Core of the New Policy
On October 20th, Amazon announced that starting from October 27th, it will automatically shorten the order processing time for “Premium Sellers” from 1 day to 0 days. This update will be applied by default in the system, and sellers do not need to manually adjust the initial settings.
However, the “0-day processing time” is not a casual requirement—it has clear time guidelines:
- Orders received before 11:00 AM must be shipped on the same day.
- Orders received between 11:00 AM and 6:00 AM the next day must be shipped by the following day.
2. Benefits of the New Policy
The key advantage lies in “improved timeliness”: Faster shipping directly enhances the buyer experience. For Premium Sellers, this may help attract more traffic and strengthen their store’s competitiveness.
3. Potential Challenges to Address
The policy also brings higher requirements—sellers need to optimize inventory turnover and logistics response speed. For example, previously there was a 1-day buffer for order processing; now, orders received in the morning must be shipped the same day. If inventory is insufficient or logistics coordination is delayed, sellers may easily encounter disruptions.
4. Amazon’s Official Reminder
If sellers find they cannot meet the “same-day shipping” requirement, they must promptly adjust the processing time back to 1 day at the ASIN level. Do not take a “let’s try first” approach to tough it out—otherwise, a rise in late shipping rates will lead to more order cancellations. Eventually, failing to meet store performance standards will result in losing the “Premium Seller” status, which ends up doing more harm than good.
5. Preparation Suggestions Before October 27th
With only a few days left until October 27th, sellers who qualify as “Premium Sellers” should now:
- Check their inventory reserves.
- Evaluate the response speed of their logistics partners.
- Streamline their order processing workflows in advance.
6. The Logic Behind Amazon’s Policy
In essence, Amazon’s move is forcing Premium Sellers to optimize their operational efficiency. Faster timeliness can be a competitive edge, but only if sellers are fully prepared to meet the new requirements.
