Black Friday’s Key Timeline Confirmed
Amazon has officially announced that its 2025 Black Friday major promotion will kick off on November 20 and run through December 1, spanning a total of 12 days. This timeline is longer than some of the company’s previous promotion cycles, providing more leeway for both consumers and sellers.
Absolute Advantages for Green Badge-Certified Sellers
The most notable highlight of this year’s promotion is the outstanding performance of Amazon’s Green Badge-certified sellers. Historical data shows that without increasing advertising spending, these sellers achieved year-over-year sales growth of 43% to 76%—while also cutting advertising costs by 40%.
The benefits of the Green Badge extend far beyond this. It comes with 22 exclusive free traffic channels, covering key touchpoints like search recommendations and homepage displays. Long-term data further reveals:
- An average 13.3% increase in gross merchandise value (GMV) for Green Badge products
- A 12.5% rise in sales volume
- A premium margin of 10% to 20%
- A repurchase rate 25% higher than that of regular products
Additional Perks for Black Friday
To support sellers amid upcoming Black Friday competition, Green Badge-certified sellers will receive an extra 30% exposure boost. This is expected to drive an 18% increase in conversion rates while reducing CPC (Cost Per Click) costs by 15%. For sellers, obtaining the Green Badge certification is undoubtedly a critical leverage to stand out during Black Friday.
