According to news on July 14, Amazon announced that third-party sellers’ sales hit a record after the 4-day Prime Day sale, while highly promoting its newly launched low-price platform Amazon Haul.
Doug Herrington, CEO of Global Stores, stated that this was the “largest Prime Day ever”, and Dharmesh Mehta, Vice President of Sales Partner Services, specifically mentioned that Amazon Haul performed prominently in ultra-low-priced products in categories such as fashion and home furnishing.
Data from Adobe shows that U.S. online retail sales reached $24.1 billion from July 8 to 11, a year-on-year increase of 30.3%, with mobile devices accounting for 53.2%. Sales of categories such as home appliances and office supplies surged by over 100% compared to the average level in June, indicating that Prime Day has become a key shopping event during the back-to-school season.
Question 1: What is the new platform that Amazon focused on promoting after Prime Day? In which categories did it perform prominently?
Answer: The new platform focused on promotion is Amazon Haul, which performed prominently in ultra-low-priced products in categories such as fashion and home furnishing.
Question 2: What were the U.S. online retail sales and related growth data during the 2025 Prime Day (July 8-11)?
Answer: U.S. online retail sales reached $24.1 billion, a year-on-year increase of 30.3%, with mobile devices accounting for 53.2%. Sales of categories such as home appliances and office supplies surged by over 100% compared to the average level in June.
Question 3: What status can be seen from the performance of this Prime Day?
Answer: Prime Day has become a key shopping event during the back-to-school season and was called the “largest Prime Day ever” by Doug Herrington, CEO of Global Stores.
