July 11 news: Starting from June 25, 2025, Amazon’s Pan-EU Program will add the Netherlands site as a mandatory option.
New ASINs joining the program need to be listed simultaneously in five countries: Germany, France, Italy, Spain, and the Netherlands. For ASINs that have already joined, information for the Netherlands site must be supplemented; otherwise, they will lose the local rate discount, which is approximately 55% lower than the EFN cross-border shipping fee.
This move is due to the great potential of the Dutch e-commerce market, with online sales reaching 34.7 billion euros in 2023 and growing by 12% in 2024. Additionally, its status as a European logistics hub can optimize delivery efficiency.
For sellers, those who comply with the regulations can reduce logistics costs, while those who fail to meet the standards may see a surge in costs. Sellers need to optimize product information and inventory on the Netherlands site and pay attention to tax compliance. It is recommended that sellers check the status of their ASINs on the Netherlands site, give priority to handling high-selling products, and optimize logistics and compliance layouts to adapt to policy changes.
Question 1: What is the core content of this adjustment to Amazon’s Pan-EU Program?
Answer: Starting from June 25, 2025, the program will add the Netherlands site as a mandatory option. New ASINs need to be listed simultaneously in five countries: Germany, France, Italy, Spain, and the Netherlands. For ASINs that have already joined the program, information for the Netherlands site must be supplemented; otherwise, they will lose the local rate discount, which is approximately 55% lower than the EFN cross-border shipping fee.
Question 2: What are the reasons for Amazon to make the Netherlands site a mandatory option in the Pan-EU Program?
Answer: On one hand, the Dutch e-commerce market has great potential, with online sales reaching 34.7 billion euros in 2023 and growing by 12% in 2024. On the other hand, the Netherlands, as a European logistics hub, can optimize delivery efficiency.
Question 3: What measures should sellers take in response to this adjustment of Amazon’s Pan-EU Program?
Answer: Sellers need to optimize product information and inventory on the Netherlands site, pay attention to tax compliance, check the status of their ASINs on the Netherlands site, give priority to handling high-selling products, and optimize logistics and compliance layouts to adapt to policy changes.
